ABOUT THE AUTHOR

Efrain Rovira hails from Panama and has insatiable intellectual curiosity. During a career leading diverse business functions at high-tech companies, he has coached and mentored many successful executives. Throughout his life, he has built and used mental models to enhance both business and personal growth.

Nick Collins helped put many of the Efrain Rovira’s ideas down on paper. The two have been friends and business associates for more than twenty years. An Anglo-American market strategist and researcher, he lives near Oxford in England.